Somebody Made $47,000 Last Tuesday Selling a PDF.
No, seriously. Let's talk about that for a second.
While most of us are out here refreshing our bank apps and hoping for a miracle, a growing army of website owners is quietly pocketing eye-watering sums of money by selling things that cost them nothing to ship, nothing to store, and nothing to wrap in bubble wrap. No broken items. No "sorry, we lost your package" emails. Just digital products — and a website with traffic.
The question on everyone's mind is simple: how much money is actually on the table?
The answer is… it depends. But "it depends" is a coward's answer, so we dug into the research, ran the numbers, and tracked down the data. By the end of this article, we'll have a very clear picture of what high-traffic website owners are actually earning — and why some of them have suspiciously good Wi-Fi and very relaxed facial expressions.
Key Takeaways
- A website with 50,000+ monthly visitors and a 2% conversion rate selling a $97 digital product could generate over $97,000 per month — before taxes spoil the party.
- Digital products carry profit margins of 85% to 95%, making them one of the most lucrative product categories available to anyone with a laptop and an idea.
- Traffic quality matters more than traffic quantity — 10,000 loyal, niche-specific visitors will outperform 100,000 random wanderers every single time.
- The top 10% of digital product sellers on platforms like Gumroad and Teachable earn 90% of total platform revenue — the creator economy has a wealth gap and it is not being subtle about it.
- Email list size is the secret weapon hiding behind every six-figure digital product business — no email list, no crying-in-the-bathroom money.
Why Digital Products Have Every Other Business Model Crying in a Corner
Here is the part where we explain what digital products actually are, in case anyone wandered in here from a different century.
Digital products are goods delivered electronically. No warehouse. No forklift operator named Derek. No shipping label printer that jams every third Tuesday. We are talking about ebooks, online courses, templates, Notion dashboards, Lightroom presets, Canva kits, stock photos, software, plugins, membership communities, audio files, and a dozen other things that live entirely on the internet.
Now, here is why website owners love them.
The economics of digital products are almost embarrassingly good. Create the product once. Sell it ten thousand times. The file does not get smaller. You do not run out of stock. You do not need to call a supplier in a different time zone. The marginal cost of each additional sale is approximately zero, which is math that makes accountants weep with joy.
Compare that to a physical product. A candle seller pays for wax, wick, fragrance, jars, labels, shipping boxes, tape, bubble wrap, and the emotional cost of reading one-star reviews about how the candle "smelled like a parking garage." Digital sellers pay for… a domain and maybe a cup of coffee.
The Profit Margin Nobody Warned You About (In the Best Way)
Here's why that matters:
When researchers look at average profit margins across business categories, physical product businesses typically land between 30% and 50%. Service businesses — think freelancers and agencies — land between 50% and 70% after expenses. But digital product businesses operating through high-traffic websites regularly report profit margins between 85% and 95% (Oberlo, 2024; Teachable, 2023).
That 95% margin means that for every $100 a customer spends, the seller keeps $95. The remaining $5 goes to platform fees, payment processing, and maybe a celebratory snack.
Let me explain what this actually looks like at scale.
If a website generates $50,000 in digital product revenue per month, and the seller keeps 90% of that, they are walking away with $45,000 in net income monthly. That is $540,000 per year. From selling files. On a website. While wearing pajamas.
Nobody talks about this enough.
The Traffic Math That Will Either Excite or Haunt You
Stay with me.
The income a website owner earns from digital products is not magic — it is multiplication. Specifically, it is three numbers multiplied together: traffic volume, conversion rate, and average product price.
The formula looks like this:
Monthly Revenue = Monthly Visitors × Conversion Rate × Average Product Price
Let's run some real-world scenarios.
Scenario A — The Modest Beginner:
- 10,000 monthly visitors
- 1.5% conversion rate
- $37 average product (ebook or template)
- Monthly revenue: **$5,550**
Not bad for someone who basically just typed things into a document and uploaded it.
Scenario B — The Growing Mid-Tier Creator:
- 50,000 monthly visitors
- 2% conversion rate
- $97 average product (mini-course or premium template pack)
- Monthly revenue: $97,000
Yes. Per month. From a website.
Scenario C — The Established Authority Site:
- 200,000 monthly visitors
- 1.8% conversion rate
- $197 average product (flagship online course)
- Monthly revenue: $709,200
At this point, Derek the forklift operator is starting to look at digital products with genuine respect.
What "High Traffic" Actually Means (And Why 100,000 Random Visitors Can Be Worthless)
Now, the twist.
Not all traffic is created equal. This is the part that most "passive income gurus" conveniently leave out while standing in front of rented Lamborghinis.
A website that gets 200,000 monthly visitors because it ranks for "funny cat memes 2019" has very different conversion potential than a website that gets 20,000 monthly visitors because it ranks for "best budgeting templates for freelancers." The second website's visitors already know they have a problem. They are already in buying mode. They just need someone to hand them the solution.
Traffic quality is measured by intent, not volume.
High-intent traffic — visitors who arrive via specific search queries, email newsletters, or targeted social content — converts at 2% to 5%. Low-intent traffic — viral content, broad social posts, or curiosity clicks — typically converts below 0.5%.
Here is what that means in numbers. A website with 20,000 high-intent monthly visitors converting at 3% will generate 600 sales. A website with 100,000 low-intent visitors converting at 0.4% will generate 400 sales. The smaller website wins, despite having five times fewer visitors.
Traffic quality beats traffic quantity. Every. Single. Time.
The Six Types of Digital Products That Actually Make Real Money
Not all digital products are pulling equal weight at the income buffet.
Research from platforms like Gumroad, Teachable, and Podia consistently shows that certain product categories dramatically outperform others when sold through content websites. Here is how they stack up, ranked from entry-level to serious business.
Ebooks and Guides: The Old Reliable
Ebooks are the Honda Civic of digital products. Not glamorous. Wildly practical. They work.
Typical price range: $7 to $47. High-traffic blog owners who write long-form, authority content regularly report ebook income between $500 and $8,000 per month from a single title. The barrier to entry is low, which means competition is higher — but a well-researched, nicely designed ebook on a specific niche topic can generate passive income for years.
Templates and Done-For-You Tools: The Crowd Favorite
Templates are where the real fun starts. Resume templates, spreadsheet budgets, Notion dashboards, Canva social media kits, email swipe files — anything that saves people time and brainpower sells.
Typical price range: $19 to $97 per template, or $49 to $299 for template bundles.
Template creators on Gumroad and Etsy regularly generate between $2,000 and $30,000 per month. A high-traffic website that reviews productivity tools and sells Notion templates to its audience is sitting on what economists call "a very nice situation."
Online Courses: Where the Big Numbers Live
Here is where things get genuinely silly.
Online courses are the undisputed heavyweight champions of digital product income. A well-structured course on a high-demand topic, sold to a warm audience that already trusts the website owner, can generate extraordinary revenue.
Typical price range: $97 to $2,000 per course. Flagship courses on platforms like Teachable routinely sell for $497 to $997.
Teachable's 2023 Creator Economy Report documented that its top-earning creators generated over $1 million in course sales within a single year. The platform's median active course creator earns between $5,000 and $50,000 annually, which is a wide range but a genuinely encouraging one for newcomers.
A website with 80,000 monthly visitors in the personal finance niche selling a $397 "Debt Freedom Blueprint" course at a 1.5% conversion rate would generate **$476,400 per month.** That number deserves a moment of quiet reflection.
Membership Communities: The Monthly Recurring Dream
If online courses are the heavyweight champions, memberships are the long-distance runners.
Instead of a one-time purchase, membership models charge a recurring monthly or annual fee. This creates what every business person desperately wants: predictable income.
Typical price range: $10 to $100 per month, or $97 to $497 per year.
MemberPress, one of the leading membership plugins, reports that its average active membership site earns between $3,000 and $7,000 per month in recurring revenue. Top-performing membership communities in competitive niches — fitness, investing, creative writing — earn between $20,000 and $200,000 per month.
The beauty of memberships is compounding. Add 200 new members at $29/month and lose 50, the net gain is still $4,350 in monthly recurring revenue. Do that consistently for two years and the math becomes something worth framing on a wall.
Software and Digital Tools: The Technical Jackpot
This one requires more upfront skill — or the budget to hire someone who has it. But software products, browser extensions, plugins, and SaaS tools offered through a content website produce income numbers that make everything else look like a rounding error.
Typical price range: $29 to $299 per month per user (subscription), or $97 to $499 one-time.
A website with a loyal technical audience that launches a niche productivity app can realistically generate six figures per month once it hits scale. The classic example is how many successful indie developer bloggers have built $100,000+ MRR (monthly recurring revenue) SaaS products — starting from content websites that built trust first.
Digital Art, Presets, and Creative Assets: The Underdog Winner
Photographers selling Lightroom presets. Designers selling icon packs. Illustrators selling custom brush sets. This category gets overlooked, but the numbers are legitimately wild.
Typical price range: $15 to $79 per pack, or $149 to $499 for bundles.
A photography blog with 30,000 monthly visitors regularly promoting its own preset packs can generate $5,000 to $25,000 per month from this single revenue stream. The audience is already interested in photography. The product makes their photos look better immediately. The feedback loop between content and product is perfect.
The Conversion Rate Research That Changes Everything
It gets better.
Research from ConversionXL (now CXL Institute) and various e-commerce studies confirms that **digital products typically convert at 1% to 4% from organic website traffic** — higher than most physical e-commerce stores, which average 1% to 2% (Baymard Institute, 2024).
Why do digital products convert better?
First, there is no shipping anxiety. Nobody worries that their ebook will arrive damaged or two weeks late. Second, the perceived risk is lower — most digital products are priced between $20 and $200, which feels more accessible than a $500 physical item. Third, website visitors who find a creator through long-form content are already warmed up. They have read 2,000 words of free value. They trust the voice. The sale becomes a natural next step.
**Email list subscribers convert at 3x to 10x the rate of cold website visitors.** This is not a small detail. A creator with a 20,000-person email list and a 5% purchase conversion rate on a new product launch will generate 1,000 sales in a single email sequence. At $97, that is $97,000 from one email campaign. Sent in pajamas. To people who asked to hear from them.
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## What the Creator Economy Data Actually Shows
Now, the twist that nobody puts in the Instagram caption.
The creator economy is enormous and growing fast. Research from Goldman Sachs (2023) projected the creator economy to reach **$480 billion by 2027**, up from approximately $250 billion in 2023. Within that ecosystem, digital products represent one of the fastest-growing revenue channels.
But here is the honest truth hiding inside that optimistic statistic:
**The income distribution is extremely unequal.**
Gumroad's publicly released data has shown repeatedly that the top 10% of its sellers generate approximately 90% of total platform revenue. Teachable, Podia, and similar platforms show similar patterns. The median digital product seller earns modest amounts — a few hundred to a couple of thousand dollars per month — while the top tier earns staggering sums.
This is not discouraging. This is useful.
It means the path to the upper tier is traceable. The creators at the top consistently share specific characteristics: they built authority content for a specific niche audience first, they grew an email list before launching products, they validated their product idea with their existing audience, and they treated their first launch as version 1.0 rather than a final exam.
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## The Email List: The Single Biggest Variable in the Income Equation
Here's why that matters more than almost anything else:
Every piece of research on digital product income arrives at the same conclusion. The size and quality of the creator's email list is the strongest predictor of digital product revenue — stronger than website traffic, social media following, or years of experience.
The industry benchmark, backed by data from email marketing platforms including ConvertKit (now Kit), is **$1 to $3 in monthly revenue per email subscriber** for engaged lists in active niches. This is often called the "dollar per subscriber" rule, though the updated reality skews higher for high-intent niches.
Let's run those numbers.
- **5,000 email subscribers** → $5,000 to $15,000/month in digital product revenue
- **20,000 email subscribers** → $20,000 to $60,000/month
- **100,000 email subscribers** → $100,000 to $300,000/month
These are not fantasy projections. These are benchmarks that show up repeatedly in creator income reports, podcast interviews, and platform-published case studies.
The practical implication: **a high-traffic website that does not collect email addresses is leaving the majority of its monetization potential in a ditch.**
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## Real Income Numbers: What High-Traffic Site Owners Actually Report
Let me explain what "high-traffic" site owners are publicly disclosing.
Pat Flynn, whose website Smart Passive Income reaches millions of readers, has publicly documented digital product and course revenue exceeding $2 million annually across multiple years. His traffic is in the hundreds of thousands of monthly visitors. His email list is in the hundreds of thousands of subscribers. His audience is warm, specific, and loyal.
Adam Enfroy built his blog to 500,000+ monthly visitors and publicly reported digital product income reaching $80,000+ per month at peak, primarily through courses and consulting programs anchored by his content website.
Nathan Barry, founder of ConvertKit, built his initial audience through a design blog and sold ebooks and courses directly to that audience — reaching $250,000 in digital product revenue before he pivoted to building a software company.
The pattern is consistent:
1. Build a high-traffic content website in a specific niche.
2. Grow an email list from that traffic.
3. Create a digital product that solves the exact problem the audience keeps asking about.
4. Launch to the email list first.
5. Use the website's ongoing traffic to feed the sales funnel indefinitely.
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## The Biggest Mistakes That Turn $50,000/Month Into $500/Month
Stay with me. This section is important.
Research into why digital product businesses underperform consistently points to the same set of avoidable mistakes. These are not rare edge cases. These are the most common reasons smart people with good content and real traffic end up disappointed.
### Mistake #1: Building a Product Nobody Asked For
This one should have its own category on the periodic table of bad decisions.
A website owner with 40,000 monthly visitors in the home organization niche decides — based on zero research and maximum enthusiasm — to create a $297 course on "advanced closet feng shui." Nobody in their audience asked for this. Nobody searched for it. The launch earns $891 and a deeply personal lesson in market validation.
**The fix:** Survey the email list before building. Look at which content gets the most comments, shares, and search traffic. Build the product the audience is already asking for. This is neither complicated nor new advice, yet it is ignored at remarkable scale.
### Mistake #2: Wrong Pricing (Usually Too Low)
Here is a counterintuitive truth backed by behavioral economics and pricing research: **customers often associate low prices with low value** (Ariely, 2008). A $7 ebook and a $47 ebook on the same topic will often see the $47 version perceived as more credible, more comprehensive, and more worth purchasing.
Underpricing a high-quality digital product is one of the most common income-suppressing behaviors in the creator economy. A course that took three months to build and delivers life-changing results should not be priced like a fast food combo meal.
### Mistake #3: No Email List at Launch
Launching a digital product without an email list is the equivalent of opening a restaurant in a field, miles from any road, and wondering why nobody shows up to dinner. The product might be extraordinary. The table settings might be flawless. But if there is no audience to tell, the launch goes silent.
**Email lists are the oxygen tank of digital product launches.** Without them, the whole operation runs out of air very quickly.
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## How Website Traffic Tier Affects Income Potential: A Breakdown
Now for the numbers people actually came here for.
Different traffic tiers produce wildly different income ceilings. Here is a realistic breakdown based on research data, creator income reports, and conversion benchmarks.
### Tier 1: 10,000 to 30,000 Monthly Visitors
At this traffic level, a website owner selling digital products with a small but engaged email list (500 to 2,000 subscribers) can realistically expect:
- **Low range:** $800 to $2,500/month
- **Mid range:** $3,000 to $8,000/month
- **High range:** $10,000 to $20,000/month (with strong product-market fit and active list)
This tier is where most new digital product sellers begin. The income is real, it is meaningful, and it confirms the business model before scaling.
### Tier 2: 30,000 to 100,000 Monthly Visitors
This is where the income numbers start causing involuntary eyebrow raises.
With a properly monetized email list of 3,000 to 15,000 subscribers, strong content-product alignment, and at least one flagship offer:
- **Low range:** $5,000 to $15,000/month
- **Mid range:** $20,000 to $60,000/month
- **High range:** $75,000 to $120,000/month
At this tier, annual digital product income comfortably exceeds what most full-time salaried jobs pay. This is the "I quietly stopped answering Sunday emails from my boss" tier.
### Tier 3: 100,000+ Monthly Visitors
This is authority-site territory. Brands in this tier typically have multiple products, a layered pricing structure (low-ticket entry, mid-ticket core, high-ticket premium), and an email list exceeding 20,000 subscribers.
- **Low range:** $20,000 to $50,000/month
- **Mid range:** $60,000 to $200,000/month
- **High range:** $300,000+/month
At the top of this tier, creators are running what functions like a small media company. The website generates traffic; the email list converts that traffic into a warm audience; the product ecosystem captures value at multiple price points. The operation has compounding momentum.
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## The Product Stack Strategy: Why One Product Is Never the Answer
Here's a secret the top earners are not hiding — they just do not talk about it loudly enough.
**The highest-earning digital product businesses do not sell one product. They sell a product ecosystem.**
The structure typically looks like this:
- **Lead Magnet (Free):** A high-value freebie that converts visitors into email subscribers. A checklist, a mini-guide, a template sampler.
- **Entry-Level Product ($7 to $47):** A low-risk first purchase. An ebook, a starter template pack, a short workshop recording.
- **Core Offer ($97 to $497):** The flagship digital product. An online course, a comprehensive template bundle, a membership subscription.
- **Premium Offer ($500 to $2,000+):** A high-touch, high-transformation product. A coaching program, a mastermind, an advanced certification course.
A customer who enters as a free lead magnet subscriber and progresses through all three paid tiers represents **$600 to $2,500+ in lifetime customer value.** With a 10,000-subscriber email list and a 5% buyer conversion rate across the product stack, the revenue picture becomes genuinely absurd in the best possible way.
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## The Platforms, Tools, and Tech That Make This Work (Without a Computer Science Degree)
This is not a section about burning all savings on software subscriptions.
The infrastructure for selling digital products has become remarkably accessible. Here is what the research shows about the most widely used tools among successful digital product websites.
**For hosting and selling digital products:** Gumroad (takes 10% per sale), Lemon Squeezy (5% + $0.50 per transaction), Podia ($39 to $89/month flat fee), and Teachable (8% to 0% depending on plan) are the most commonly used platforms. Each has different fee structures that become meaningful at scale.
**For email marketing:** ConvertKit (now Kit), Mailchimp, and Beehiiv dominate among creator-focused digital product sellers. ConvertKit is particularly popular among bloggers and content creators for its automation capabilities.
**For website building:** WordPress with WooCommerce or a membership plugin like MemberPress gives the most flexibility. Squarespace and Showit serve creators who prioritize design. At higher traffic volumes, custom-built sites with headless CMS frameworks become more common.
The key finding from creator surveys: **the platform matters less than the audience.** Creators who obsess over tool selection before building an audience are putting the cart approximately twelve miles in front of the horse.
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## Taxes, Fees, and the Numbers Nobody Puts in the Thumbnail
It is fun and important to acknowledge that $97,000 per month in gross revenue is not $97,000 per month in take-home income.
Platform fees typically range from 2.9% + $0.30 per transaction (Stripe/PayPal) to 10% (Gumroad's free plan). A creator processing $50,000 in monthly sales might pay $2,500 to $5,000 in platform and payment processing fees.
Software subscriptions — email marketing, website hosting, analytics tools, design tools — typically run $200 to $800 per month for a mid-scale operation.
Tax obligations vary significantly by country and business structure. In the United States, self-employed digital product sellers pay income tax plus self-employment tax, which together can represent 25% to 40% of net income depending on the tax bracket.
The practical takeaway: at $50,000 gross monthly revenue, a sole proprietor digital product seller in a high-tax jurisdiction might net **$28,000 to $35,000 per month** after fees, software, and taxes.
Which is still — and we cannot stress this enough — an enormous amount of money to earn from uploading files to a website.
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## The Timeline Question: How Long Before the Money Gets Real?
Here is the honest answer that the people renting Lamborghinis will not tell you.
Building a high-traffic website that generates consistent digital product income takes time. Research from Ahrefs, HubSpot, and independent creator studies consistently shows that **most content websites take 12 to 24 months to reach significant organic search traffic.** The creators who reach the $10,000/month threshold in digital product income from organic traffic typically have between 18 months and 3 years of consistent content creation behind them.
However. And this is a meaningful however.
**Creators who combine content with active audience-building on social media, podcasts, or YouTube can dramatically compress this timeline.** A creator who reaches 10,000 YouTube subscribers while building a blog simultaneously can hit meaningful digital product income in 6 to 12 months — because they are not waiting on Google's slow and occasionally mysterious timetable.
The creators who move fastest share one trait: they launched their first product early. Not when the audience was "ready." Not when the product was "perfect." Early. Version 1.0. To 500 email subscribers. Used the feedback to improve. Relaunched to a bigger audience. Built from there.
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## What the Research Concludes (Without the Usual Hedging)
Let us put the data together into a clear, usable picture.
**The income ceiling for selling digital products through a high-traffic website is genuinely extraordinary.** Six-figure annual income is achievable for a focused creator at the 30,000 to 50,000 monthly visitor tier, assuming strong product-market fit and an active email list. Seven-figure annual income is documented and reproducible at the 100,000+ monthly visitor tier with a layered product stack.
The variables that most reliably predict income level are:
1. **Traffic quality** (niche specificity and search intent) — not raw visitor volume
2. **Email list size and engagement rate** — the most direct predictor of launch revenue
3. **Product-market fit** — validated by audience research, not assumption
4. **Price point architecture** — products priced appropriately for their value, not modestly to avoid judgment
5. **Consistency of content output** — which sustains traffic and builds trust over time
The creators earning the most are not necessarily the most talented writers or the most charismatic personalities. They are the ones who understood the math, built the audience patiently, and launched products their audience was already asking for.
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## Conclusion: The PDF That Changed Someone's Life Was Probably Written by Someone Just Like You
Here is the actual point of all this.
The research does not leave room for ambiguity. Selling digital products through a high-traffic website is one of the most financially efficient business models available in 2026. The profit margins are extraordinary. The income ceiling is high. The startup costs are low. The compounding potential — where content keeps driving traffic, which keeps growing the email list, which keeps selling existing products — is unlike almost any other business category.
The gap between "person with a blog" and "person making $30,000 a month from that blog" is not talent. It is product. It is email list. It is consistent execution over time.
**The next step is small:** if a website already exists and traffic is building, the single highest-leverage action is to create a lead magnet, start collecting emails, and survey that list about their single biggest problem. The first digital product follows naturally from that answer.
Bookmark this guide. Do the math with real numbers. Then build the thing people are already asking for.
Derek the forklift operator is rooting for everyone here.
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## FAQs
**Q: How much can you realistically make selling digital products on a website with 10,000 monthly visitors?**
A: Selling digital products to 10,000 monthly visitors with a 1.5% conversion rate and a $37 average product price generates roughly $5,550 per month. Results improve significantly with a strong email list and high-intent niche traffic, which converts at 2% to 4%.
**Q: What digital products make the most money on a content website?**
A: Online courses typically generate the highest revenue due to higher price points ($97 to $2,000). Templates and memberships are strong performers for consistent monthly income, with memberships providing predictable recurring revenue between $10 and $100 per subscriber monthly.
**Q: How important is email list size for selling digital products?**
A: Email list size is the strongest predictor of digital product revenue. The industry benchmark is $1 to $3 in monthly revenue per engaged email subscriber. A list of 10,000 engaged subscribers can realistically generate $10,000 to $30,000 per month in digital product sales.
**Q: What profit margin can you expect from digital products sold on your website?**
A: Digital products carry profit margins of 85% to 95%, compared to 30% to 50% for physical products. After payment processing fees (2.9% + $0.30 per transaction) and platform fees (3% to 10%), sellers retain the vast majority of each sale with no inventory or shipping costs.
**Q: How long does it take to earn significant income from digital products on a website?**
A: Most content websites take 12 to 24 months to build meaningful organic traffic. Creators who combine blog content with active social media or YouTube audience-building can achieve significant digital product income in 6 to 12 months. Launching early — even to a small list — dramatically accelerates learning and income growth.
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## References & Further Reading
Ariely, D. (2008). *Predictably irrational: The hidden forces that shape our decisions.* HarperCollins.
Baymard Institute. (2024). *E-commerce conversion rate benchmarks and cart abandonment research.* https://baymard.com/lists/cart-abandonment-rate
ConvertKit [Kit]. (2023). *State of the creator economy: Annual report.* https://convertkit.com/creator-economy-report
Goldman Sachs. (2023). *The creator economy: An $80 billion opportunity by 2027.* Goldman Sachs Global Investment Research.
Gumroad. (2022). *Creator earnings on Gumroad: Annual data transparency report.* https://gumroad.com/annual-report
MemberPress. (2023). *Membership site income benchmarks and recurring revenue data.* https://memberpress.com/blog/membership-site-revenue
Oberlo. (2024). *Digital product profit margins and e-commerce benchmarks.* https://www.oberlo.com/statistics/ecommerce-profit-margins
Teachable. (2023). *Creator economy report: How course creators earn in 2023.* https://teachable.com/creator-economy-report
CXL Institute [formerly ConversionXL]. (2023). *Digital product conversion rate optimization: Industry benchmarks.* https://cxl.com/blog/conversion-rate-benchmarks
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